Coterminous Brand Value Model of Easy Jet Free Essay Example, 2750 words

While most of the models are based on the general contingency brand evaluation approach, there are a few of them which particularly emphasize the strategic constraints faced by brand evaluation modelers. Thus these latter models factor in the difficulties in the form of biases and prejudices that are inherent in model building approaches It s not altogether a foregone conclusion to present models that invariably produce positive outcomes on a scale of weighted customer preferences though. Almost all the existing band evaluation methods place emphasis on weighted averages to build a systematic model of customer preferences while ignoring the degree of bias in each such preference and its occasioning contingency. That s why this writer calls his model a contingency model of new brand evaluation. One of the earliest brand evaluation models to appear on the business scene was the Ideal Brand Model. It was followed by many others and among them, Lexicographic Model, Conjunctive Model, D isjunctive Model, Determinance Model and more recently Expectancy-Value Model are prominent right now. The last mentioned model has some logical coherence and cohesiveness with regard to the decision making processes of consumers. We will write a custom essay sample on Coterminous Brand Value Model of Easy Jet or any topic specifically for you Only $17.96 $11.86/page consumers coterminous preferences for individual brand values of each low-cost airline in particular and any industry in general.

Journal Writing and Adult Learning Essay - 2100 Words

Journal Writing and Adult Learning The value of journal writing to a course with adult students cannot be overemphasized. (Sommer 1989, p. 115) Journals and diaries have a long history as a means of self-expression. Several themes prevalent in adult learning--coming to voice, developing the capacity for critical reflection, and making meaning--are reflected in the way journals can be used in adult education. Journals are useful learning tools in a variety of adult education settings. Dialog journals, for example, have become popular in adult literacy and English as a second language classrooms. This digest focuses on several types of journals, exploring their value in assisting adults through their learning journey and summarizing†¦show more content†¦Examples from Schatzberg-Smith (1989), Oaks (1995), and Clark (1994) illustrate the wide range of learner levels and applications. Adult students in community colleges who are academically underprepared (Schatzberg-Smith 1989) use them to record their study habits and attitudes; through journal dialog with a more academically skilled adult, they receive support, insigh t, and feedback; learn to connect the abstract and the concrete; and develop metacognitive strategies they will need for higher education. Distance learners lack the physical presence of co-learners for dialog and collaboration. At Empire State College (Oaks 1995), a structured learning journal replicates for distance learners many of the functions of a collaborative writing group. The learners are given specific questions that stimulate their journal entries and reinforce their movement through the writing process. In a sense, the journal substitutes self-dialog for communal discourse. Clark (1994) explains how structured learning journals further the goals of experiential learning for gerontology students preparing to work on interdisciplinary health care teams. The ongoing developmental dialog in their journals is expressed through three types of entries: (1) observational notes, with little interpretation; (2) theoretical notes that attempt to make meaning of the observations and experiences; andShow MoreRelatedA Trek Through the Journal of Adolescent Adult Literacy: 2005-2009755 Words   |  4 Pagesmostly focused on helping educators promote and improve literacy inside and outside of school. Literacy includes reading and writing, which would explain why JAAL contains articles about both components of literacy—although they are more focused on reading than writing. There are definite patterns, such as digital literacy, multicultural education, and student-centered learning. The patterns arise from â€Å"hot topics† in literacy education. JAA L seems to publish articles that are connected to thoseRead MoreJournaling Essay1115 Words   |  5 Pages(2002) article is to find the schemes he employed to acquire knowledge on how adult’s student respond to demand computer class, reflect critically, in summation, the contrast between non-traditional and traditional students about the use of deviations journals in the field. The focal point of the study casts light on the strength and weaknesses portrayed in his report on the use of journaling among traditional and non-conventual students (Langer, 2002). The construction of this subject will produce fiveRead MoreLanger Article Critique Essay703 Words   |  3 PagesReflecting on Practice: using learning journals in higher and continuing education Teachers College Reflecting on Practice: using learning journals in higher and continuing education Langer (2002) central focus is plainly stated in the introduction, which is â€Å"how the use of journals impacted the learning process of adult non-traditional students and how this impact compared to that of traditional students†. The purpose of this article critique is to analyze the strengths and weaknessesRead MorePeer Review : Draft Of Literature1485 Words   |  6 Pagesshows that students are lacking critical writing skills that are fundamental for the 21st century. This may be due to technology, some may be due to the lack of laziness or both. This failure in learner’s writing is one of the main reasons for implementing the Common Core standards. It is obvious that student’s writing skills are important in this day and time. Standardized test scores provide much evidence that students do not have acceptable writing skills. Today, curriculum changes has helpedRead MoreMy Philosophy of Education Essay1723 Words   |  7 PagesReading and writing becomes a crucial element in trying to employ this type of learning. The question then becomes, â€Å"How does this type of learning take place?† It is my belief that if the classroom atmosphere is that of a community of learners then the students will be able to come up with their own meaning, help others to that end, and then see how much that type of learning has benefited them. I believe that the site funderstanding explains this idea best when they say that, â€Å"Learning is a searchRead MoreAdult Learning Theory961 Words   |  4 PagesSharan Merriams article, Adult learning theory for the twenty-first century essentially functions as a summary of the updates of a book regarding learning for adults. The author provides an overview of some of the key distinctions between this updated volume and that of previous volumes, which allows her to elucidate some of the latest trends to influence this field. Chief among these ideas is the importance of context to the facilitation of learning. Context can be either literal or figurativeRead Mor eLearning Disabilities and Dysgraphia1485 Words   |  6 PagesRunning head: LEARNING DISABILITIES AND DYSGRAPHIA Children with Dysgrapia and Other Learning Disabilities Your Name School Name or Institution Abstract There are many types of learning disabilities that are prevalent among children in the world today. This paper will not necessarily explore in detail the prevalence of the disorders, but explore the different types, causes, and treatment for the variety of learning disabilities among children today. This paper will focus particularly on oneRead MoreEssay on Adults with Learning Disabilities1697 Words   |  7 PagesAdults with Learning Disabilities The field has not quite reached consensus on definitions of LD, and there are professionals as well as members of the public who do not understand them or believe they exist. For example, in a Roper (1995) survey of 1,200 adults, 85% associated LD with mental retardation 66% with deafness, and 60% with blindness. In Roccos (1997) research, faculty questioned the existence of certain conditions or if they existed, the appropriateness of classifying the conditionRead MoreVygotskys Theory Of Cognitive Development1622 Words   |  7 Pages Learning Journal Entry 5 Theories of Cognitive Development (Vygotsky) Unlike Piaget, Vygotsky alleged that adults play a fundamental role in the development of children as they nurtured their learning in a premeditated way (McDevitt et al, 2013), rather than entrusting it to natural processes. Vygotsky also believed that language played a primary responsibility in a child’s development, while Piaget excluded this from his theoryRead MoreAdult Learning Theories Used Throughout The Learning Process1562 Words   |  7 Pagesways of learning each and every day. For parents, teaching their children right from wrong and how to live in everyday life is one of the most important aspects of parenthood. The non-formal learning event I attended was an instructor lead program for parents who were wanted to , focusing on self-control and confidence-building for both parent and child, but the purpose of my attendance was to study the adult learning theories used throughout the learning process. Observational Learning The first

Introduction to Eavan Boland Free Essays

Boland is introduced to us as one of the most important poets in modern Irish literature. She is commended for her interest in feminist issues throughout her work, in particular the role of women society. In her poetry she expresses a more accurate view on the contributions and achievements of women in Irish history. We will write a custom essay sample on Introduction to Eavan Boland or any similar topic only for you Order Now Boland’s early poems were about domestic issues such as marriage and children. Boland also showed an interest in the role of women in Irish literature and society. In â€Å"Child of our time† Boland introduces us to the theme of motherhood and dealing with the evil of war. The features of the this poem are important to interpreting what Boland is saying, she uses end-rhyme. The tone of Bolands poetry must also be considered, the overall the tone is shocked, but that it is up to us to do something about it. There is a sense of deep hurt conveyed in the last line of the second stanza, ‘you dead’. The first stanza has a sad, regretful tone while there is anger in the use of the word‘murder’. The images of caring for a child in the second stanza are conveyed in a tone of tenderness. The background to the poem is that it was written in response to the death of a child killed in a Dublin bombing in May ’74. Boland may also have been prompted by a newspaper photograph showing a fireman tenderly lifting a dead child from the debris â€Å"Sleep in a world your final sleep has woken. † This is the final line of the poem and it is one of hope and prayer. The initial image here is of the child waking up in a world where it will sleep peacefully and undisturbed, possibly heaven? As a poet she touches issues of concern and hopes that she can make a difference she cleverly points out that it is the adult’s job to teach the child, but in fact it is the child that has taught the adults a lesson. We see a how Boland continues with the theme of war and violence â€Å"The war horse†, this poem was written in the early 70’s during the violence in northern Ireland. The context of this poem lies in the title. the war horse is a powerful horse ridden in war by a knight. In the poem the war horse is a large beast that has strayed from the traveller site. At first you may think that the poem is filled with bloody battles but the first two couplets eliminate the likelihood of this. She is comparing the horse to violence in Northern Ireland. The horse intruding into the suburb she lives in, ‘like a rumor of war, huge, ‘Threatening’ is like the intrusion of violence into Northern, and to a greater extent, Irish life. Boland even uses such words as ‘a maimed limb’ as comparisons to gardens uprooted to make the comparison more concrete. â€Å"I lift the window† As the poem continues Boland describes how she is left to observe the damage, â€Å"Only a rose which now will never climb.. only a crocus its bulbous head† The rose and crocus have both been destroyed, but the rose is ‘expendable’ life will continue with or without it. We are able see what message Boland is trying to convey as she mentions the ‘Line of defence’ and the ‘volunteer’ that symbolise the rose and crocus. She is aware of having escaped violence and that she is now safe but she also knows that war involves ‘fierce commitment’. She speaks of a fear of commitment – a fear of the threat of war. Boland is making us ask the hard questions here, why should we care? Based on the above text it is clear to see how Boland is a valuable poet to Irish literature, she discusses relevant issues of the time and feels the need for change. Boland’s poetry is its link to her life. This including of a personal perspective in her poetry allows us to use her biographical details to understand and view the poem. In my own opinion that her views on life, war and death are relative to all eras, even though the poems are about the troubles the situations can be compared to war world wide whether its world war one, or the war in Iraq, everybody can learn from Bolands poetry. For these reasons I introduce you to the poetry of Eavan Boland. How to cite Introduction to Eavan Boland, Papers

Financial Accounting Science of Classifying

Question: Discuss about the Financial Accounting for Science of Classifying. Answer: Introduction: The accountancy is considered as science of classifying, recording and summarizing of data so that the relationship between the money, transaction and event is appropriately represented (Mdudde.net 2016). This will enable the user to calculate the financial results at the end of the accounting period. The accountancy is a process that helps the user in obtaining financial information relating to income and expenses, possible losses, actual losses, capital employed, liabilities etc (Arxiv.org 2016). The primary objective of accounting is to maintain records, provide timely information to management for decision-making, providing information to the external users so that it can aid them in making decision (Womlib.ru 2016). Accounting deals with the financial information so the accounting practice is based on reasoning. Therefore, accounting theories are established to explain with logic the reasoning behind a particular practice (Kabir 2016). Accounting theory is a scientific way of explaining and solving the real world accounting problems. Accounting theory can be defined as the broad principles that helps in evaluation of the accounting practices and provides the way forward for developing the new standard (newagepublishers.com 2016). The accounting theory helps the accounting professional and users understand reason behind various accounting practices. The learning of this theories helps the professional to perform their work in a more skillful and flawless way (Assignmenthelpsite.com 2016). In recent times, the accounting has become very complex therefore accounting theories will help the professionals to solve the real world problems. It can be said that accounting theories helps to understand the accounting process in a more professional way (Ventureline.com 2016). The accountants are guided by the accounting theories to represent the financial data in a professional way (Scribd 2016). The accounting theories have been developed using three common approach this are descriptive approach, usefulness approach and welfare approach. The decision usefulness approach is further classified into normative and empirical (Quora.com 2016). The accounting theories that are developed using descriptive approach relate to conduct of the accountants. The decision usefulness approach helped in developing two main theories normative theories and empirical theories (Swinburne.edu.au 2016). The important accounting theories that have been developed are proprietary theory, Entity theory, fund theory, residual equity theory and enterprise theory (Programsandcourses.anu.edu.au 2016). In this essay there are three accounting theories that are evaluated this are entity theory, fund theory and residual equity theory. It is important that before the accounting theories are discussed the assumptions based on which the accounting theories operates are discussed earlier. There are four assumption based on which the accounting theories operates they are entity assumptions, going concern assumptions, periodicity assumptions and assumption of monetary units. In developing accounting theories it is assumed that the business is a separate entity. That means the activity of the business is separate from owners of the business. The accounting theories developed are based on this assumption of separateness. The second assumption for accounting theories is going concern. It is assumed that the business will continue for infinite period of rimes so the accounting theories developed are based on these assumptions. However if the business is performing poorly then this assumption can be revised so that the financial statement prepared gives true reflection of financial statement. The monetary unit assumptions re quire that all the financial transactions reflected in accounts should be based on some monetary value. The last assumption of periodicity states that the business activity should be broken into different periods so that they can be measures. This assumptions forms the basis of developing accounting theories. The three accounting theories are discussed and evaluated below. The entity theory states that the business is a separate entity distinct from the owners or shareholders. It can be said that not the proprietor but the business unit is the centre of financial and accounting interest (Martin 2016). This theory states that the business is liable to both the owners and the creditors. The accounting equation stated in the theory is that asset is equal to liability (Investopedia 2016). This equation can also be put in a different way that is asset is equal to liability and equity of shareholders. The assets provided in the equation are the rights that are accruing to the entity and equity and liabilities are the source of those assets (Classificationofaccountingtheory06.wordpress.com 2016). The creditors and shareholders both have rights over the assets though they have different approach towards liquidation, risk, control and income. The income earned by a business is the property of the business unless it is distributed as dividends (Newagepublishers. com 2016). It is the responsibility of the business unit to fulfill the claims of the shareholders and creditors. The entity theory therefore has become more income centered so it is said to have become income statement oriented (Noble et al. 2016). The entity is accountable to the equity holders and it is accomplished by measuring the performance related to operation and other financial information. The income represents increase in equity after the demands of creditors are fulfilled (Classification of accounting theory 2016). In the similar way, the profits that are not distributed are the property of the business and it increases equity by increasing the reserves (Mdudde.net 2016). The strict compliance to entity theory requires that income tax and interest on debt be considered as distribution of profit and not as an expenses. In the corporate form of business enterprise, the entity theory is mostly applicable (Arxiv.org 2016). The corporate business considers business separate and distinct from the owners. The entity theory has greatly influenced various accounting techniques and its effect can be seen in various terminologies used in the accounting practice (Womlib.ru 2016). The entity theory favors that that last in first out (LIFO) method of valuation of inventories rather than the First in first out method (FIFO) (Kabir 2016). It is because according to this theory adoption of LIFO over FIFO helps in determining income appropriately. As the adoption of FIFO method helps in better valuation of inventories in the balance sheet so it can be considered as a better technique for determining the value of inventory under proprietary method (newagepublishers.com 2016). The common definition of revenue is that it is the product of enterprise. This definition of revenue is in accordance with the entity theory concept (Ventureline.com 2016). The expenses is commonly defined as services and goods that are consumed in obtaining the revenue. This definition is also obtained through the application of entity theory (Quora.com 2016). In preparing the consolidated balance sheet, the minority interest is recognized in addition to equity holders (Swinburne.edu.au 2016). This treatment of minority interest is in accordance with the entity theory. The entity theory puts emphasis on determining the income that is allocated to shareholders whereas proprietary theory evaluates the valuation of assets (Programsandcourses.anu.edu.au 2016). The fund theory puts emphasis not on the entity but group of assets and related obligations (Martin 2016). It also emphasis on the restrictions that are imposed on the use of assets called fund (Investopedia 2016). The fund theory takes the business unit as economic resources and the obligations and in addition to this related obligations and restriction is put in the use of this resources (Newagepublishers.com 2016). The accounting equation of fund theory is an asset is equal to restriction of assets. The accounting unit is stated in terms of assets and the use in which the assets are used (Zaharah 2016). The legal obligations and economic restrictions on the use of assets are represented as liability. The fund theory is centered towards assets and it focuses on administration and appropriate use of assets (Mdudde.net 2016). The primary objective of financial reporting is not the balance sheet or the financial statement but the statement showing the source and use of fund is the mos t important (Arxiv.org 2016). In this statement, operation of the fund is measured in relation to disposition and sources of funds. The nonprofit organization and government primarily uses the fund theory (Womlib.ru 2016). The public institutions have several operations therefore, it uses several funds for conducting its operation (Kabir 2016). In order to compare financial statement information the use and application of fund is very useful. The concept that is between the proprietary theory and entity theory is residual equity theory (newagepublishers.com 2016). The equation in this theory is that specific equities are deducted from assets and it comes to residual equity (Ventureline.com 2016). The equities of preferred shareholders and the claim of creditors are known as specific equity (Quora.com 2016). In case of large losses and bankruptcy proceeding the common shareholders may disappear so the preferred shareholders and bondholders will become the residual equity holders (Swinburne.edu.au 2016). The main objective of residual equity approach is to provide better information to the shareholders so that they can make better investment decision (Martin 2016). If it is assumed that, the company is a going concern and will continue for infinite period then in such case the current value of equity shares is dependent on the expected divided to be received in future (Investopedia 2016). The expected future dividend is dep endent on total receipt. From the receipt specific contractual obligations, payment made to equity holders and requirements of reinvestment is deducted (Newagepublishers.com 2016). In investment value, the trends can be measured by noticing the trend of residual equity measure based on current values. The statement of income and the statement of retained earring are required to mention the income that is available to residual equity holders after adjustments of all prior claims (Noble et al. 2016). This claim includes dividend paid to preference shareholders. In balance sheet, the equity shares should be separately represented from the preference shares (Classification of accounting theory 2016). The statement of fund should represented funds available to the business for making payment for common dividend and other purposes (Zaharah 2016). There are certain significant difference between residual equity theory and proprietary theory. In residual equity approach, the preference shar e capital is not included in the shareholders fund. In this methods the dividend that are payable to preference share holders are deducted before the dividend per share of equity shareholders are calculated. It should be remembered that both this theories are based on the same assumption that the economy in which the entity operates is free and both are concerned about the treatment of their assets and liability. In this section of the research paper, the usefulness of accounting theory is critically evaluated (Mdudde.net 2016). The accounting theory provides the foundation for practice and it can be said that theories are developed so that a proper meaning is given to the practice (Arxiv.org 2016). The accounting theories helps in narrowing the problem area range by identifying the facts of the studies. It is helpful in selecting the aspects of the phenomenon (Womlib.ru 2016). The accounting theory also provides a conceptual framework for studying the accounting problems. This provides a standard by which the accounting practice can be evaluated (Kabir 2016). The knowledge that is already available about the subject is organized in a body of knowledge known as accounting theory. The accounting theories are mainly the summaries of the current accounting policies (newagepublishers.com 2016). The accounting theory helps in attaining uniformity in practice. The goal of the accounting theory is t o provide uniformity in practice (Ventureline.com 2016). The generally accepted accounting principles are the current accounting theories that are used for practice. The aim of uniformity is to increase credibility about the information provided by the accounting system (Scribd 2016). The accounting theories have an advantage of predictive ability (Quora.com 2016). The future facts can be predicted by theoretical generalization (Swinburne.edu.au 2016). It is because of this predictive ability of the accounting theory it has given rise to various empirical research that can be used for decision making (Classification of accounting theory 2016). The accounting theories are helpful in development of new practice. The accountancy operates in a dynamic environment therefore with the change in social environment therefore there is a need for replacing the existing practice (newagepublishers.com 2016). The above discussions have shown that accounting theories is a complicated process. The theories of accounting are held together by conceptual framework for accounting. The accounting theories fit the conceptual framework and it helps to determine the financial principle and rules. It can be said that accounting theory is a definitive accounting principle. These accounting theories are framed after analyzing the practices of accounting. It can be said from above discussion that the accounting theories are based on logic and reasoning therefore, it can be considered as scientific. The accounting theories cannot help in understanding the financial position of the business or the profit and loss account during the particular period. It can also be said that an accounting theory cannot be considered as means of conveying information to the external users. The accounting theories act as a guide so that complicated problems arising from in day to day operation of the business can be solved . Reference Mdudde.net, 2016. [online] Available at:https://www.mdudde.net/books/Mcom/Mcom-f/Accounting%20Theory-final.pdf[Accessed 12 Dec. 2016]. Arxiv.org, 2016. [online] Available at:https://arxiv.org/ftp/arxiv/papers/1411/1411.4633.pdf[Accessed 12 Dec. 2016]. Womlib.ru, 2016. [online] Available at:https://womlib.ru/book/Accounting_Theory_And_Conceptual_Frameworks.pdf[Accessed 12 Dec. 2016]. Kabir, M., 2016.Normative Accounting Theories. newagepublishers.com, 2016. [online] Available at:https://www.newagepublishers.com/samplechapter/001009.pdf[Accessed 12 Dec. 2016]. Assignmenthelpsite.com, 2016. [online] Available at:https://www.assignmenthelpsite.com/upload/2014/11/Accounting-Theories.pdf[Accessed 12 Dec. 2016]. Ventureline.com., 2016.ACCOUNTING THEORY DEFINITION. [online] Available at:https://www.ventureline.com/accounting-glossary/A/accounting-theory-definition/[Accessed 12 Dec. 2016]. Scribd., 2016.Accounting theories and practices. [online] Available at:https://www.scribd.com/doc/19010247/Accounting-theories-and-practices[Accessed 12 Dec. 2016]. Quora.com., 2016.What are the theories of accounting? - Quora. [online] Available at:https://www.quora.com/What-are-the-theories-of-accounting[Accessed 12 Dec. 2016]. Swinburne.edu.au., 2016.Financial Accounting Theory | Units of study | Swinburne University of Technology | Melbourne, Australia. [online] Available at:https://www.swinburne.edu.au/study/courses/units/Financial-Accounting-Theory-ACC80005/international[Accessed 12 Dec. 2016]. Programsandcourses.anu.edu.au.,2016.Accounting Theory - ANU. [online] Available at:https://programsandcourses.anu.edu.au/course/BUSN3001[Accessed 12 Dec. 2016]. Martin, J., 2016.Accounting Theories of Organizations. [online] Maaw.info. Available at:https://maaw.info/ArticleSummaries/ArtSumCovaleskiAiken86.htm[Accessed 12 Dec. 2016]. Investopedia., 2016.Accounting Theory. [online] Available at:https://www.investopedia.com/terms/a/accounting-theory.asp[Accessed 12 Dec. 2016]. Classificationofaccountingtheory06.wordpress.com.,2016.Classification Of Accounting Theory | quotManaging Dyadic Interactions In Organizationa. [online] Available at:https://classificationofaccountingtheory06.wordpress.com/tag/classification-of-accounting-theory/[Accessed 12 Dec. 2016]. Newagepublishers.com, 2016. [online] Available at:https://www.newagepublishers.com/samplechapter/001343.pdf[Accessed 12 Dec. 2016]. Noble, A., Noble, A. and profile, V., 2016.Classification Methods in Accounting. [online] Blog.accweb.com.au. Available at:https://blog.accweb.com.au/2015/03/classification-methods-in-accounting.html[Accessed 12 Dec. 2016]. Classification of accounting theory, 2016. [online] Available at:https://classificationof accounting theory [Accessed 12 Dec. 2016]. Zaharah, S., 2016.Accounting Theory Approach. [online] Academia.edu. Available at:https://www.academia.edu/6256679/Accounting_Theory_Approach[Accessed 12 Dec. 2016].

ACT Scoring Error Did You Get Someone Elses Scores by Mistake

ACT Scoring Error Did You Get Someone Else's Scores by Mistake SAT / ACT Prep Online Guides and Tips Did you take the ACT and get a lower score than you expected? Do you think there may have been a scoring error? Maybe you filled in a section incorrectly or your exam wasn’t graded properly? Scoring errors on the ACT are rare, but they are possible, and there are ways to identify and correct these errors. This guide will go over the steps you need to take in order to verify your scores, as well as what you should do to improve your score on future ACTs if there was no grading error. Did ACT, Inc. Make a Mistake? It’s very rare for ACT, Inc. to make a mistake when grading exams or reporting scores, but it does happen. Each year, hundreds of students who took the ACT request score verification, and some errors are found and corrected. ACT, Inc. does make mistakes, but it is important to know that these mistakes are very uncommon. The vast majority of students who take the ACT have their exam graded and reported properly. Before you begin the process of verifying your scores, you should be aware that the most likely scenario is that you simply didn’t do as well on the ACT as you expected you would. This can be disappointing to hear, and while you may wish this were a world where one day you come home to find a letter telling you that your ACT score is actually 5 points higher than originally reported, at some point you do have to overcome denial and focus on improving your scores for future exams. Potential Causes of Scoring Errors There are multiple reasons why a test may have been scored incorrectly. Below are some of the most common causes of scoring errors. Errors Caused by ACT, Inc. Sending a test taker the wrong score report. Incorrectly printing a question or section time on a test booklet. Problems with scanning answer sheets or essays. Errors Caused by the Test Taker Filling answers in for the wrong section. Filling in the wrong test identifying code. Writing the essay with pen instead of pencil Incorrectly filling in answer bubbles (not filling the bubble in all the way, not shading dark enough, etc.) How to Determine If There Is a Scoring Error If you're concerned that your ACT scores are wrong, you have two options: ordering a Test Information Release and requesting hand scoring. I'll go over what each of these involves in the order that I would recommend you approach them. Order a Test Information Release If after looking over your ACT score report you feel that you scored very differently from what you were expecting and don’t understand why, you can order a Test Information Release (TIR). A TIR provides you with a copy of all of the multiple choice questions from your ACT, a list of your answers, the answer key, and scoring instructions. This information allows you to see exactly which questions you answered incorrectly. If you took the ACT with Writing, you will also receive the writing prompt and essay scoring rubric. Even if you don't suspect a scoring error, TIRs can be useful as study material for future ACTs to help you learn what mistakes you made and what areas you need to improve in. ACT, Inc. offers the option to order a TIR when you register for the ACT, and you may have already ordered one. If not, you can order a TIR up to three months after you take the ACT. Note that TIRs are only available for ACTs taken on national test dates in April, June, and December, and they cost $20 to order. You can order one by filling out the form on ACT website and mailing it in. Once you receive your TIR, look over every question carefully. Are the answers the report says you marked the same ones you remember choosing? Now that you have the answer key, do you understand why those are the correct answers? It may simply be that you thought you were solving questions correctly but actually weren’t. If this is the case, skip down to the â€Å"What to do if there wasn’t a scoring error† section, and learn ways to raise your score for future ACTs. If something still seems strange, and your answer list doesn’t match with what you remember answering on the day of the test, you may want to order score verification (hand scoring). Score Verification Score verification, or hand-scoring, is a way to confirm your ACT scores if you feel your exam was graded improperly or if you think you may have marked your answer sheet incorrectly (such as filling in answers in the wrong section). You can request the ACT score verification service if, after ordering a TIR, you still believe your exam was graded incorrectly. In most cases you'll want to order a TIR before hand scoring because the TIR is cheaper and can give you a lot of useful information that, in most cases, convinces you that your test was graded properly. However, you can also order hand scoring without ordering a TIR first if you think there is an issue that will be solved by hand scoring. Reasons to request score verification before a TIR: You think you wrote your essay with pen instead of pencil. Your essay isn’t visible on your free score report. You think you bubbled your answers in on the wrong section. You think you used the wrong test identifying code. To request hand scoring, you need to fill out this request form and mail it to the ACT up to 12 months after taking the exam. You'll need to write in your name (the official one you used for the test), address, and date of birth along with the ACT ID, testing location, and test date from your original score report. Also include a check payable to ACT Student Services with the applicable fee. Score verification costs $50 for the multiple choice questions, $40 for the essay, or $90 to have both verified. Mail all of these materials along with your request for Score Verification to: ACT Student Services P.O. Box 414 Iowa City, IA 52243-0414 ACT Inc. will inform you by mail of the results of your score verification within three to five weeks. The letter will tell you if your original scores were confirmed to be correct or not. If an error was found, your scores will be changed and your corrected reports will be sent to all your previous score recipients (such as colleges you sent your scores to) at no cost. Your score verification fee will also be refunded. It’s also possible for you to be in the room during the verification process, although you won’t have access to the test questions. However, this option is not really necessary unless you are particularly worried about your test being scored incorrectly again. If you are interested in this, state it in the letter you mail along with the rest of the information to the address above. The ACT doesn’t provide a lot of details about this service, but they do state that extra fees apply. You may want to call ACT Customer Service at 319-337-1270 to learn more before requesting this option. Unlike SAT hand score verification, if you order hand scoring for the ACT, your score will never go down if an error is found that isn’t in your favor. Your score can only go up or stay the same if you request ACT hand scoring. Special note: In the past, if you ordered hand scoring for your ACT essay, your essay was be reread and rescored. Now, however, getting your essay hand-scored just means ACT, Inc. will confirm your essay was scored following ACT guidelines (two independent graders, with a third grader stepping in if the two scores differed by more than one point in any domain. Learn more about how the ACT essay is scored here. After going through the above steps, you will know whether or not the ACT made an error while grading or sending your scores. What if there was no mistake, and that really is the score you got? Read on to find out what to do. What to Do If There Wasn't a Scoring Error Don’t feel like it is the end of the world if your ACT score is lower than you thought it would be. Your standardized test scores are only one component of your application, and you may have time to retake the ACT and aim for a higher score. ACT Inc. offers a service that allows you to choose which ACT scores you send to schools. This means that, as long as the schools you’re applying to don’t require you to send all your ACT scores (and we have a complete list of the schools that require all ACT scores sent), then one low ACT score will not affect your application if you retake the ACT and receive a higher score. It's also normal for your ACT scores to fluctuate from one test to another. Drops in score of up to three composite points are normal and can occur just due to chance. This is especially true if you had a high score (30+) on previous ACT sections. Check out our guide to learn more about changes in ACT scores, what’s normal drop in score, and what isn’t. Your scores may go down, but you won't be trapped in this creepy basement. How to Improve Your Scores Read on to learn specific strategies to help improve your scores on future ACTs. Identify Your Weak Areas Take some time to look over your TIR, if you ordered one. It has a lot of useful information and lets you see exactly which questions you answered incorrectly. Make note of the areas you answered the most questions incorrectly in and focus on them for your future studying. How can you improve a low section score? Check out these section-by-section guides: English The Top 9 ACT English Strategies You Should Use TheBest Methods and Strategies for ACT English Prep Math The 31 ACT Math Formulas You Need to Know More guides on everything from polygons to statistics Reading The Best Way to Practice ACT Reading How to Stop Running Out of Time on ACT Reading Science The Complete Guide to ACT Science 9 Reasons You're Missing ACT Science Questions Practice Don’t be unprepared for your next try at the ACT! Even though you’ve already taken the test before, you still need to study and practice for the next time. One of the best ways to do this is to take complete, strictly timed practice tests. Doing so will help you track your progress over time and help you identify where you are improving and where you still need to practice. Taking complete practice ACTs will also give you a more accurate estimate of what your score will be on a real ACT than simply taking one section at a time would. Review your results for these practice tests carefully so you learn what mistakes you made and how to avoid making them again in the future. You have to practice for the ACT, just like you would for a piano recital. (Colton Witt/Flickr) Consider Hiring a Tutor or Taking a Prep Course Sometimes, having a study plan developed by someone else is the best way to effectively target your weak areas and raise your score. There are a lot of great tutors and prep courses. Read our guide on finding the best tutor for you. Be Prepared on Test Day Simple logistics can be enough to have a significant impact on your test scores. On test day, make sure you are confident and prepared so you don’t let any outside circumstances affect your scores. Get enough sleep the night before the exam, bring a snack with you on test day, and know how to get to your test center. Having these things set will help you focus all your concentration on the test. Also, make sure you give yourself enough time before retaking the ACT. I recommend between two and four months so that you have enough time to practice and improve. Summary It’s very rare for ACT, Inc. to send incorrect ACT scores, but it does happen. If you are surprised by how low your ACT scores are, there is a process you can go through to get your scores verified, but be aware the chances of your scores changing is very small. To verify your scores should first order a Test Information Release so you can see exactly which questions you answered correctly and which you answered incorrectly. Comparing your responses to the answer key may be enough to clear up the problem and let you see what you did wrong. However, if you still believe there was an error, you can request hand scoring to have your scores verified. There is a fee for both of these services, and they must be requested within three months of taking the ACT. If there was no scoring error, there are multiple ways you can work to improve your score, including analyzing your score reports, taking practice tests, and using a tutor or prep program. You can find more information about ACT score verification here. What's Next? Are you interested in a test prep program? PrepScholar has the industry's leading ACT and SAT prep program. Built by Harvard grads and full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Try a 5-day risk-free trial for the ACT or SAT today! Interested in getting a top score on the ACT? Read our guide on how to get a perfect ACT score, by a 36 full scorer. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Christine Sarikas About the Author Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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How effectively does Shakespeare introduce the characters and themes of Hamlet Essays

How effectively does Shakespeare introduce the characters and themes of Hamlet Essays How effectively does Shakespeare introduce the characters and themes of Hamlet Paper How effectively does Shakespeare introduce the characters and themes of Hamlet Paper Essay Topic: Hamlet Watchmen To be or not to be that is the question Hamlet famously declaims in the third act of William Shakespeares longest drama, and one of the most probing plays ever to be performed on stage. Shakespeares Hamlet was written around the year 1600 in the final years of the reign of Queen Elizabeth I, who had been the monarch of England for more than forty years and was then in her late sixties. The prospect of Elizabeths death and the question of who would succeed her was a subject of grave anxiety at the time, since Elizabeth had no children, and the only person with a legitimate royal claim, James of Scotland, was the son of Mary, Queen of Scots, and therefore represented a political faction to which Elizabeth was opposed. Hamlet and many other Shakespeare plays from this period, unsurprisingly, explore this theme of the transfer of power from one monarch to the next, particularly focusing on the uncertainties, betrayals, and upheaval that accompany such shifts in power, and the general sense of anxiety and fear that surround them. These themes of disorder, dilemma and indecision, madness and revenge and the discrepancy between appearance and reality are mainly explored through the main characters, principally Hamlet, Claudius, Gertrude, Polonius, Laertes and Ophelia, and through the plot itself. Therefore, the first two acts in this drama are paramount in introducing the characters, and thus also themes, of Shakespeares play Hamlet for it to be regarded as one of the greatest plays ever to be written and staged in universal drama. As one critic, T. S. Elliot, remarks in his book On Poetry and Poets, the opening scene of Hamlet is as well constructed as that of any play ever written . Immediately, from the opening of the play, Shakespeare establishes a mood of anxiety and dread by using fragments of conversation, for example, Nay, answer me, stand and unfold yourself and Long live the King! The verses do not flow and their broken rhythms generate an atmosphere of unease, apprehension and confusion; this, and the fact that the play begins with the question Whos there? and is followed by six more in the next twenty lines, reveals from this early point of the play the notion of distrust and uncertainty that is prevalent throughout the play. In addition, the supernatural appearance of the ghost on a chilling, misty night outside Elsinore Castle indicates immediately that something is wrong in Denmark. The ghost serves to enlarge the shadow King Hamlet casts across Denmark, indicating that something about his death has upset the balance of nature. The appearance of the ghost also gives physical from to the fearful anxiety that surrounds the transfer of power after the kings death, seeming to imply, as Horatio sees it, a dark and frightening future for all. In addition, Horatio in particular sees the ghost as an ill omen, an extravagant and erring spirit, boding violence and turmoil in Denmarks future. The introduction of this character in the scene is important in signalling to the audience that there can be no doubt of the Ghosts existence or of its striking resemblance to the last King of Denmark, the valiant warrior, King Hamlet. This is due to the establishment of this character as a good-honoured man who is also educated, intelligent and sceptical of supernatural events. Before he sees the ghosts, he insists, Tush, tush, twill not appear, and even after seeing it he is reluctant to give full credence to stories of magic and mysticism. However, on seeing the ghost, Horatios ability to accept the truth at once, even when his predictions had been proven wrong, indicates the fundamental trustworthiness of his character. His reaction to the ghost functions to overcome the audiences sense of disbelief, since for a man as sceptical, intelligent and trustworthy as Horatio to believe in and fear the Ghost is far more convincing than if its only witnesses had been a pair of superstitious watchmen. In this subtle way, Shakespeare introduces Horatio from the first scene of the play not only to inaugurate the themes of disorder and uncertainty but also to represent the audiences perspective throughout this dark and ghostly scene. In a seemingly stark contrast, the second scene of the play is devoted to the apparently jovial court of the recently crowned King Claudius. If the area outside the castle is murky with the aura of dread and anxiety, the rooms inside the castle are committed to an energetic attempt to banish that aura, as the king, queen, and the courtiers desperately pretend that nothing is out of the ordinary. Claudiuss opening speech appears relaxed, level-headed, eloquent and persuasive. In spite of this, Shakespeare signals to the audience, long before they hear Claudius confess it, that the Kings public mask conceals a troubled mind. The merriment of the court seems superficial largely due to the fact that the idea of balance Claudius pledges to follow is unnatural. Claudiuss speech is full of contradictory words, ideas and phrases, beginning with Though yet of Hamlet our late brothers death / The memory be green, which combines the idea of death and decay with the idea of greenery, growth, and renewal. He also speaks of defeated joy, an auspicious and a drooping eye and dirge (a lament for the dead) in marriage, ideas which are at unease with one another, theatrical means of hinting at the hypocrisy Claudius embodies. Consequently, as a result of this clear dishonesty, this scene portrays as dire a situation as the first scene does. While in the first scene Shakespeare illustrates the sense of disorder, fear and danger through the guards panicked and forceful exchanges and the appearance of the ghost, the second scene hints at the corruption and weakness of Claudius, through the incongruities in his speech and the fallaciousness of the setting around him. Contrary to the dishonesty of Claudiuss character is the way Hamlet is introduced through the first two acts. Prince Hamlet, devastated by his fathers death and betrayed by his mothers marriage, is introduced as the only character who is unwilling to play along with Claudiuss gaudy attempt to mimic a healthy royal court. His words to Claudius are cryptic so that he can be rude to the clever Claudius whilst giving little away to the court. His first words, A little more than kin and less than kind, suggest how Hamlet feels that he is neither kindly disposed towards his uncle, nor does he think that he is of the same kind, meaning from the same honourable class. His next response, Not so, my lord. I am too much in the sun adds more emphasis to this dark and mysterious side of Hamlet as he hints of his awareness of all the that is ongoing ever since his fathers death. The war of words is apparent in this scene between the two characters of Claudius and Hamlet as is the audiences sense that both of these characters know the truth but due to political concerns and fear of confrontation they do not openly say it, thereby highlighting a central theme in the play: that of the conflict between appearance and reality. While Claudius pretends to be unaware of the reasons for Hamlets anger and hatred, Hamlet in his uncertainty on how to exact revenge, is afraid to take decisive action and thus has to be content with making scathing comments in the hope of provoking some sort of admittance by Claudius of fowl play. His seven soliloquies are all centred on the most important existential themes: the emptiness of existence, suicide, death, suffering, action, a fear of death which puts off the most momentous decisions, the fear of the beyond, the degradation of the flesh, the triumph of vice over virtue, the pride and hypocrisy of human beings, and the difficulty of acting under the weight of a thought which makes cowards of us all. Thus, they probe his own situation, his mind and the problems attached to being human in a society characterised by duplicity and hypocrisy, and being an active agent in a moral universe. Hamlets first soliloquy in Act one Scene 2 opens with the emphatic line: O that this too too sullied flesh would melt, a cry of anguish and a longing for dissolution, which is however followed by an acknowledgement of the fundamental Christian injunction against suicide, thereby precluding escape from the burden of life. This question of the moral validity of suicide in an unbearable painful world haunts the rest of the play, reaching the height of its urgency in perhaps the most famous line in all of English Literature: To be, or not to be- that is the question. In this scene Hamlet mainly focuses on the appalling conditions of life, railing against Claudiuss court as an unweeded garden/ That grows to seed. Things rank and gross in nature/ Posses it merely. The listless tempo of the words How weary, stale, flat and unprofitable conveys his weariness. The speech contrasts dramatically with Claudiuss flowing lines as its verse starts and stops, punctuated by expressions of pain and confusion. This disjointed rhyme serves to reflect the dislocated progress of Hamlets thoughts which convey to the audience his inner turmoil. Moreover, in this soliloquy, Hamlets bewilderment and disgust at his mothers hasty remarriage and sexual depravity is revealed as he proceeds to a comparison in which his sanctified father is contrasted with his repugnant uncle, Hyperion to a satyr, the sun god is set against the mythical half-human, half-beast noted for sexual appetite. This disgust is not only apparent in the imagery but also in the sounds of Hamlets words. Hissing sibilants convey the young mans nausea as he imagines his other and his uncle in bed together: Oh most wicked speed, to post/ With such dexterity to incestuous sheets. The intensity of Hamlets disgust here underlines how impossible he finds it to come to terms with the incestuous union of his mother and his uncle and the indecent haste of his mothers re-marriage. In essence, Shakespeare uses this soliloquy to encapsulate and foreshadow several of the ideas, concepts and images that dominate this play: disillusionment so severe that suicide seems to be the only alternative, insincerity that leads to dramatic theatricality, Hamlets inability to express his feelings publicly or to replace his words with action which lead to further frustration, anger and passion, and a desperation and weakness that amounts to a betrayal of human decency, far beyond any religious considerations. Although the development of these ideas is gradual, the important role the first two acts play in illustrating the various concepts and in underlining their importance from early on, mainly through Hamlets soliloquies, cannot be exaggerated. A presentation of this can be seen through comparing Hamlets thoughts and actions in act one scene two to that of act two scene two, where he makes his second soliloquy. Again, Hamlet speaks in riddles, this time to Polonius. Although his words sound like nonsense, a thread of bitter satire runs through it giving the audience the impression that Hamlets remarks indeed are not madness, but forthright contempt, privileged rudeness in a court where no one speaks the truth. For example, importantly Hamlet declares, I am but mad north-north-west. When the wind is southerly, that is, he is only mad at certain calculated times, and the rest of the time he knows what is what. And, although he presents himself as sounding mad, a closer look at the directions reveals they do in fact point in one and the same way. Furthermore, in this scene, the longest by far in the play, Hamlet makes his second soliloquy following his involvement with the players. The presence of actors and the idea of a play within a play points to an important theme: that real life is in certain ways like play-acting. Hamlet professes to be amazed by the player kings ability to engage emotionally with the story he is telling even though it is only an imaginative recreation. He berates himself for displaying less passion when overwhelmed with grief and outrage than that displayed by an actor who is merely producing a performance. His self-disgust is evident through the insults he hurls at himself, calling himself among other things a rogue and pleasant slave and through his questioning of himself: Am I a coward? As his indignation reaches its zenith, assonance, rhythm and repetition illustrate the intensity of emotion, portraying his ever-worsening inner turmoil that threatens to erupt in the climax Bloody, bawdy villain! / Remorseless, treacherous, lecherous, kindles villain! only to collapse into a state of exhaustion due to the continual failure to take action. The theme of dilemma and indecision is clearly dominant here, and it is due to Hamlets apparent lack of willingness to take action here that many view Hamlet as a play of words and emotion rather than action. One such critic, who takes this view, T. S. Elliot, remarked that Hamlet presented a character dominated by an emotion which is inexpressible because it exceeds the events that occur, the absolute opposite of Macbeth.   Yet, in contrast to these interpretations, Hamlet by the end of the play evolves from a dreamer to a man of action. While the play begins with Hamlet contemplating his fathers death and later on, in the graveyard scene, death itself, in the key image of the play where he holds Yoricks skull, Hamlet by the end of the play is no longer just like a student of the concepts of death. Instead, he becomes the tragic action hero who finds a divinity working through action. Although it is true that the impulse for his actions is imposed on him by other characters or by events, another interpretation see Hamlet as nevertheless extremely active: he listens to the ghost (which his friends refuse to do), he adopts a coarse attitude verging on insubordination, he violently rejects Ophelia, he thwarts one after the other plots aimed at revealing his plans, he stages for the court a show which is nothing but a trap in which he hopes to catch the king, he confronts his mother in a scene of extreme violence, and he fights Laertes. Engaging further in pure physical violence he kills Polonius, sends his friends Rosencrantz and Guildenstern to their deaths, kills the king, and is indirectly responsible for the death of Laertes. In conclusion, through the first two acts of the play, Shakespeare is very successful in introducing the main characters and themes of the play. While his introduction of Horatio and the ghost in the first scene is very important in establishing a mood of distress and anxiety, as well as touching on the themes of uncertainty and disorder, Shakespeares following scene builds on that to a great extent through the contrast between Claudius and Hamlet, the conflict between appearance and reality and through Hamlets first soliloquy of the play. In this soliloquy not only are Hamlets true emotions revealed to the audience but with it many of the central themes and concepts of the play are explored, such as the concept of severe disillusionment leading to the idea that suicide is the only viable option. It is thoughts and emotions such as these that are gradually developed in the novel; and which has led to Hamlet being regarded by many critics as the most powerful and probing play Shakespeare has ever written. The different interpretations of Hamlet and the play in general is only a natural consequence to the ambiguity and uncertainty that Shakespeare creates from very early on in his play. As one critic, John Dover Wilson remarks, Hamlet is very much like a dramatic essay in mystery; that is to say, the more it is examined, the more there is to discover. In that context, the first two acts of this drama have served not only as a very effective means of introducing the main characters and themes of the play, but also through the beautifully crafted soliloquies, Shakespeare probes the most daring aspects of the psychology of man and the history of human thinking through pieces of pure poetry, written in blank verse, sustained by a rhythm now smooth, now rugged, by a fast or a slow pace, offering his audience surprises in every line.

Care Plan Assignment Example | Topics and Well Written Essays - 1250 words - 1

Care Plan - Assignment Example self in the planning and resolution process to bring about awareness of his present condition and how to go about making lifestyle changes to resolve the painful issues and restore good health. By involving the patient in the clinical process, the care rendered would be less stressful because the patient would make better adjustments where food, hygiene and other activities were concerned. The symptoms experienced by the patient were severe spasms of pain in the umbilical area accompanied by nausea, and feelings of warmth, sweat and vomiting. From these symptoms, the diagnosis drawn was that the patient suffered from gastroenteritis. The delivery of care was customized according to the needs of the patient in order to ensure better adjustment and better health outcomes. The format used for this clinical case was SOAP (Subjective, Objective, Assessment and Plan) format in order to arrive at the right diagnosis. Subjective data such as the health issues of the patient, the background he came from, occupational and financial status, substance abuse, emotional stability and information of other social activities was collected through dialogue with the patient and other friends and members of his family. Subjective data included that the patient was a male 60 years of age and was a retired school teacher with a Master’s degree in education. He and his wife live off a state teacher’s pension, though his wife continues to work at a grocery store. They have two children, a son and daughter who do not live with them. He is also covered by health insurance. He is a sociable individual because he showed inclination of wanting to involve himself in community work. He denies substance abuse but admits to drinking wine and eating fast foods on a regular basis. His primary complaint was that he had acute pain around the umbilical region accompanied by nausea, queasiness, sweating and a fee ling of vomiting and these symptoms prevailed for the past 24 hours before his visit

See description Essay Example | Topics and Well Written Essays - 250 words - 2

See description - Essay Example And as a result, Hinduism lacks a single trend or an individual whose actions can be attributed to the founding of the religion. Hinduism is believed to have developed during the Iron Age India, hence its classification as the earliest religion in the world. Hindu texts are split into two: the revealed (Śruti) and remembered (Smriti). Notably, these writings primarily discuss religion, societal values, myths, rites and the significance of temple within the society. Major scriptures are the knowledge (Vedas), philosophies (Upanishads), cosmology (Puranas), aspirations of life (Mahabharata), roles of various people (Ramayana), philosophical dialogue (Bhagavad Gita) and traditional doctrines (Āgamas). With about one billion faithful, Hinduism is the third largest spiritual organization in the world. According to Pauwels Hindu faithful generally seek guidance from God and blessings from Devas, though the latter is done occasionally (151). Hinduism is based on numerous practices geared towards inculcating the significance of God in everyday life. The faithful can worship anywhere. At home, followers often set up a place of worship and install icons devoted to their respective God. Temples carry the main deity and other associated ‘smaller’ gods. Worshipping at the temples is not mandatory, thus many visit the places only during important religious functions. The faithful do veneration through icons (Murtis), which they believe link man with God. Although, some refer to Hindu religion as henotheistic; that it involves loyalty to one god and allows the existence of others, the perception is a misunderstanding that should be

Identity Theft in America Essay Example | Topics and Well Written Essays - 2250 words

Identity Theft in America - Essay Example Simply it is all about â€Å"deterring, detecting and defending†. For example deterring efforts that a potential identity theft victim is asked to make include such things as placing a fraud alert in the credit report and going for a credit freeze. A credit alert can be either an initial one for just 60 days only or it can be an extended one. Deterring action might include even avoiding phishing scams. Websites which inveigle potential identity theft victims into phishing scams have to be avoided at all cost. Detecting is another effort that the potential victim would have to do in the process of transacting a deal. Successful detections are very far and few in between, despite ever increasing vigilance by federal and state anti-Identity Theft agencies. Implications of identity theft are diverse and complex. In the US such implications again assume a very risk-prone dimension after the 9/11 attacks. The US internal security environment has become so complex and the current efforts by federal and state law enforcement agencies to identify and prevent potential threats to national security are obviously on the rise. Recent measures at the both the levels include some seminal technologically advanced ones including those targeting identity thieves. Superior technologies are needed by law enforcement officials to deter and detect those identity thieves who increasingly adopt undetectable modus operandi to overwhelm and rob their would-be victims. The US law enforcement authorities have been baffled by the recent spate of crime involving identity theft and phishing scams. With an ever rising global tendency among consumers to shop online, a parallel but highly disturbing development has taken shape too, viz. a breed of thieves known as identity or cyber thieves. Indeed identity thieves is a general term applied to all those potential shady characters lurking in the internet or elsewhere with the

The Distribution Channel And Market Analysis Marketing Essay

The Distribution Channel And Market Analysis Marketing Essay The project Study of the distribution channel and market analysis of the of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market products of Parle Agro which includes HIPPO and BAILEY PACKAGED DRINKING WATER and BAILEY SODA. Keventer Agro: The Company Keventer Agro Limited is a subsidiary of Keventer Group which has been operating years in the Food Processing Industry in India for more than 125 years. Keventer exports Alphonso Mango Pulp, Totapuri Mango Pulp, Guava Pulp, Sweetened Alphonso Mango Pulp, Mango Pickle, Sesame Seed, Cashew Nuts, Peanuts, Cumin Seed, Fennel Seed, Fenugreek, Coriander Seed, Bakery Ingredients, Fruit Jams, Tutti Fruiti, Red Chilies Button Mushrooms etc. to various countries. Keventer Agro Ltd. (KAL) was established in the year 1986. The division exports food products such as Mango Pulp, Guava Pulp, Sesame Seeds, and Bakery Ingredients to various customers across the globe. In no time, it earned the coronet of being the first to introduce aseptic packaging in the beverage category (a high-end packaging procedure that preserved the natural goodness of drinks in hygienic packs). The Group entered into a franchisee agreement with the food and beverage giant PARLE to manufacture, package, distribute and mark et its well-known brands namely FROOTI a popular mango drink, APPY and APPY FIZZ- the in-style apple drinks and BAILEY PACKAGED DRINKING WATER mostly in the eastern parts of India. In late 2010, Parle Agro inked another agreement with Keventer Agro to set up a plant at Barasat. This new unit manufactures Parle Agros snack brand Hippo. Besides manufacturing, Keventer is also responsible for marketing, sales and distribution of Hippo. Parle Agro chose to partner Keventer for their range of food brands which wÑ-ll hà Ã‚ µlÑâ‚ ¬ them to expand Hippos market share in the eastern part of India. Parle Agro: The Company Parle Agro is a household name in the beverages industry and has leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. The snack brand Hippo, was launched in the western region starting with Maharashtra and then it was soon rolled out nationally. Parle Agro commenced operations in 1984. Starting with only beverages and diver sifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Parle Agro Pvt. Ltd operates under three business vertical Beverages fruit drinks, nectars, 100% Juice, sparkling drinks, Water Packaged Drinking Water and Foods confectionery, snacks Product Industry Overview HIPPO: Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a toasted bread snack. Its ingredients include wheat flour, edible vegetable oils, seasoning mix, corn starch, sugar, raising agent, milk solids, salt, emulsifier, yeast extract powder, instant yeast. It contains added natural color and added natural identical flavoring substances; but no added MSG, no GMO and no Trans Fat. It comes in two variant; Hippo Munchies and Hippo Round-Round. The Hippo Munchies comes in 7 flavors (Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Italian Pizza, Indian Chatpata and Arabian Salted) and Hippo Round-Round comes in 5 flavors (Punjab Da Pickle, Gujrati Mango Chatni, Shillong Noodle Masala, Goan Butter and Garlic, Firangi Cheese n Spice). It is available in three sizes which are priced at Rs 5, Rs 10 and Rs 20. Industry to which Hippo belongs: Hippo is a player of the snack food industry of India. The Indian snack industry is one of the largest when considered in the global level. With rising standard of living, people are more resorting to snacks items during breakfast, supper or any time; snacks most often take the place of meals. Right from production, using up, export and growth prospects owing to emerging markets, increasing demand, and incorporation of latest technologies, the snack industry in India has witnessed a dramatic change. Ready-to-eat foods, samosas, kachoris, namkeen, chips, are few of the snacks that are most preferred by Indians. Given the rising demand, the snack industry is going to witness further growth in the future. The snacks food industry in India can broadly be categorised into three segments staple (biscuits category), traditional (namkeens) and ready-to-eat packaged snacks (chips / crisps). The snack food market in India is $3 billion; with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year. A growing economy, changing lifestyles, rise in disposable incomes and preference for quality products of U.S. origin will continue to fuel growth of imported U.S. snack food items in India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams, Nestle, Britannia, Cadbury, Bikano and Balaji is estimated to grow by 15 to 20 percent per year; whereas the growth of un-branded snack food is likely to grow modestly at 8 percent per year in the near future. Frito-Lay India led sweet and savory snacks with a retail value share of 46% in 2009. The companys Kurkure, Lehar and Lays Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively. Products like Hippo claim to be made from healthier ingredients than chips/crisps. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savory snacks will witness an increase in products which are positioned as better for you and healthier snacks. BAILEY PACKAGED DRINKING WATER: Another product of Parle Agro that is managed by Keventer Agro. It is the first water brand to be issued an ISI certification and the first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Bailey is available in 200ml, 300ml, 500ml, 1 ltr. 2 ltr. PET and 5 ltr., 20 ltr., 25 ltr. Jars. The target market is thirsty, hygiene conscious people and Hotel, Restaurant and Cafe (HORECA). Bailey the brand that is owned by Ramesh Chauhans brother Prakash Chauhan is very popular in the southern part of India Industry to which Bailley belongs: Indias bottled water industry is bubbling with a 25-30% growth each year. As the competition heats up, branding will become imperative in the commoditised Rs 1,100 crore market. There are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands. In fact, making bottled water is today a cottage industry in the country. Leaving alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even some prosperous rural areas there are bottled water manufacturers. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five litres which is comparatively lower than the global average of 24 litres. Today it is one of Indias fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of bottled water was nearing 200 billion liters in 2006. The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca- Cocas Kinley (around 25 per cent) and PepsiCos Aquafina (around 10 per cent). The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. Almost all major national and international brands have taken a plunge. Parles Bisleri that virtually monopolised the bottled water market is now vying with Nestle, Coca Cola, PepsiCo, Manikchand, UB and Britannia. According to a national-level study, there are close to 200 bottled water brands in India. Nearly 80 per cent of these are local brands. Bottled water is sold in a variety of packages right from 200 ml pouches and glasses, to 330 ml bottles, 500 ml bottles, to one-liter bottles and even 20- to 50-litre bulk water packs. In terms of cost the bottled water business in India can be divided broadly into three segments, premium natural mineral water, natural mineral water and packaged drinking water. BAILLEY SODA: It was first introduced way back in the year of 1998 but due to fierce competition from the local brands it could not sustain in the market. Parle has relaunched its soda. Parle Agro within renewed zeal has again introduced Soda with much better packaging and product. The product has a gas volume of 5.4% V/V of carbon dioxide compared to 4.5% V/V of carbon dioxide which makes it stronger followed by Grenade like label on the bottle. Objectives of the Project For HIPPO To execute a qualitative study on the trend of packaged snack industry To gauge the acceptance of baked and healthy-snacks To understand competitors strategy in the market To study the sales and distribution structure, pricing (both to the retailer and to the consumer) of Hippo and problems in those respected area. To develop marketing strategies for Hippo To analyze the markets and determine the factors responsible for sale of products and provide recommendations about the scope for improvement. To provide a statement of collective responses of the retailersand determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To study the pattern of consumer behavior and their awareness towards HIPPO To find out the problems faced by HIPPO if any and suggest solution to address those problems For BAILLEY PACKAGED DRINKING WATER and SODA To find out the potential of bailey packaged drinking water and soda in the market To understand the bargaining power of the company in respect to the product To understand the retailers view about the products To find put the main competitors operating in the market To provide a statement of collective responses of the retailers and determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To find out the problems faced by bailey packaged water and soda if any and suggest solution to address those problems To understand the market and suggest ways that would lead to increase in sales for bailey packaged drinking water and soda Project Methodology Primary Research is done through market survey. The research is mainly based on: Questionnaire Method Interview Method Observation Method Secondary Research has also been used as a supporting tool like: Some of the data related to holistic picture of the industry has been gathered from the data available on the internet M A I N T E X T Since the project revolves around two types of products distributed and marketed by Keventer Agro under the license of Parle Agro, work done so far involves both the products Hippo and Bailley packaged drinking water and soda. The initial phase constituted of mainly studying and analyzing the distribution channel of Hippo and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo. As per the objective of the project, two sets of questionnaire were prepared; For the retailer which aimed to assess the availability of Hippo, pricing of Hippo, sales, defect handling and some financial aspect of Hippo viz. its competitors and the other for the consumers. For the consumer which aimed to gauge awareness of the product and the brand, product acceptance, their choice of product and buying pattern. PHASE ONE Refer Annexure I for further details. This phase involved daily visits from the stock point to the designated markets. The markets covered were Salt Lake, Lake Town, S.K. Deb Road Market, Nagerbazar, Mrinalini Cinema Hall Market, New Market, Ultadanga, Kankurgachi, Bagmari, Beadon Street , Aurobindo Road and Vivekananda Road area, Shyambazar, Rajballavpara and Baghbazar. Every shop that kept branded snacks in the respective area was approached. The initial plan was to conduct the survey through questionnaire method but while performing the survey the method had to be changed to schedule, observation and interview method as it was not convenient for the retailers to fill up the questionnaire. Observations through observation method The visibility of Hippo and of competitors product Mode of storing Hippo and competitors i.e. whether it is on shelve or in the basket or inside almirah The location of the store i.e. whether it is beside main road or inside a lane or on a square Type of store Approximate demography Observations through schedule method was based on three perspectives About Hippo: Whether he keeps Hippo or not, if not the reason, its availability, reorder period, quality of defective product handling, margin offered, supply of banners and danglers. About Competitor: The competition brand kept, approximate margin they offer. About the market as a whole: The most selling brand. The interview methodology aimed to gain the intrinsic details of the market functions such as; if the retailers does not keep Hippo would he like to keep it afterward, the credit policy, frequency of visit of sales representative, retailers view on Hippos marketing strategy and scope of improvement. Findings by Area Area: Salt-Lake [KC block, Law College, Opposite of Hyatt Regency and some other places in Salt Lake] Sample size = 12 The distribution in the Salt Lake area is managed by Sonata Distribution. Survey was conducted on those shops where products were supplied by the company. Accompanying sales representative was Mr. Maiti who works for Sonata Distribution. Observations by observation method: The area Opposite of Hyatt is a kind of Slum. It is beside the main road. The area is not so developed. Most of the shops are very small but product visibility is relatively good as they suspend the chain of Hippo on rope supported by a bamboo structure. The area near by The NUJS Law College is quite polished but the shops are mostly of shack kind and are sparsely distributed. The visibility is good since they also suspend the chains of Hippo on the rope supported by a bamboo structure. KC block is quite dormant. Most of the shops are neither small nor large. Some of the shops were inside a residential complex. Observations by Schedule method: Every shop keeps Hippo. The reorder level is about a week. Most of the retailers are extremely satisfied with the supply and availability of Hippo. The product supplied are almost defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to most of the retailers. They are not very satisfied with the margin offered by Hippo. The demand for Hippo is neither too high nor too low. Small pack of Goan Butter and Garlic flavor sells the most. Few retailers are aware of the fact that Hippo is baked and not fried but none of the retailers pitch it while selling. Competitive brands are Lays, Kur-kure, Cheetos, Zengo, Kids Fun, Bingo. Bingo provides highest margin while Lays is the most selling brand. Observations by interview method: Some of the retailers demanded for hanger as they were finding it difficult to store the product. Other information: Retailer Scheme: With 12 pieces (a chain) of small pack Hippo, a small pack of Hippo is free With 18 pieces of medium pack Hippo, a 200ml Tetra pack Frooti is free With 34 pieces of medium pack of Hippo, two 200ml Tetra pack Frooti is free The sales representative (Mr. Maiti) shares a very good relationship with the retailers. The retailers respect him and trust him which is a prime requisite for the last mile distribution. Mode of transport: Light Commercial Vehicle (Auto). Area: From Nager Bazar towards Airport Gate no 1 Sample size = 12 The distribution in the Nager Bazar area is managed by Dazzle Infotech. It is a new distribution house. Earlier the distribution was done by some other house. The reason behind the change is that, the earlier distributor could not perform. Survey was conducted on those shops where products were supplied by the company. Accompanying sales representative was Mr. Sukalpa who works for Dazzle Infotech Observations by observation method: Proper Nagerbazar is quite busy but while moving towards Airport Gate no 1, the area became quieter and less developed. Factories like Jessop Coach Works, Ordnance factory, His Masters Voice(HMV) lies on the area of research. Most of the shops in the proper Nagerbazar area are neither large nor small but the shops towards airport gate no 1 were smaller and some were of the kind of shack. Product visibility is not so as very few hangers have been supplied by the Keventer. However some shops manage to display Hippo by using competitors hanger. Observations by Schedule method: Most of the shops keep Hippo. The reorder level is about a week. All the retailers are extremely satisfied with the supply and availability of Hippo. The products supplied are mostly defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to most of the retailers. They are not very satisfied with the margin offered by Hippo. The demand for Hippo is on the upper crest. Small pack of Punjab Da Pickle flavor sells the most. Few retailers are aware of the fact that Hippo is baked and not fried but none of the retailers pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Mukhorochok Potato Chips, Lehar, Haldirams, Parle (Products). Lays provides highest margin and is the most selling brand. Observations by interview method Most of the retailers demanded for hanger as they were finding it difficult to display the product. A product lot, that was supplied about six months before was defective. It has had a negative impact on the brand image and perception of Hippo among the retailers. Some retailers complained about defective products that were supplied by the earlier distributor were not replaced. Retailers are quite confused of multiple distributor, multiple division policy. Most of the retailers were seeking for credit policy and some of them even said that if credit policy is not made available then it would be difficult for them to sell Hippo anymore. Other information: Retailer Scheme: With 12 pieces (a chain) of small pack Hippo, a small pack of Hippo is free With 18 pieces of medium pack Hippo, a 200ml Tetra pack Frooti is free With 34 pieces of medium pack of Hippo, two 200ml Tetra pack Frooti is free The sales representative (Mr. Sukalpa) is very hard-working but straight. He is not allowed to go beyond the schemes as per the order of his firms proprietor, Mr.Saikat Das. The proprietor believes that if retailers are supplied beyond the schemes provided, then it would work initially but in the long run it would dilute the brand bargaining power. Mode of transport: Van rickshaw Area: Lake Town Sample size = 11 The distribution in the Lake Town area is managed by JDP Enterprise. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: Lake town is quite busy and is a considerably a large market. The area has school, movie theater, departmental stores, large branded showroom etc. Most of the shops in the Lake Town area are on larger side but shops towards S K Deb lane were smaller. S K Deb lane also had a fish market sort of market. Product visibility is very good for competitors brand. Parle Chips can be found outside every shop with very good product arrangement and orientation. Observations by Schedule method: Only 27% of the sample keeps Hippo and 36% of the sample used to keep Hippo. The reorder level is about a week. All the retailers are more or less satisfied with the supply and availability of Hippo. The products supplied are mostly defect free otherwise it is replaced without much hassle. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was initially high but currently it is low. Small pack of Punjab Da Pickle and Gujrati Mango Chutney flavor sells the most. Only 27% retailers are aware of the fact that Hippo is baked and not fried and none of the retailers pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Parle (Products), Apna, Pogo. Lays provides highest margin and is the most selling brand. Observations by interview method Most of the retailers demanded for hanger as they were finding it difficult to display the product. A product lot, that was supplied about six months before was defective. It has had a negative impact on the brand image and perception of Hippo among the retailers. Some retailers complained about defective products that were supplied by the earlier distributor were not replaced. Credit facility is provided to some of the select retailers. One of the shop doesnt keep Hippo because the opposite shop gets credit facility but he does not. It hampers the morale of the retailer. Most of the retailer said that nobody demands for Hippo. They would only keep Hippo when its market become stable. Many of the retailers said that nobody approached from the Company( Keventer). Out of 36% of retailers who use to keep Hippo, many of the retailers said that they does not keep Hippo because of its low sales. Area: New Market Sample size = 17 The distribution in the Lake Town area is managed by Haji Enterprise. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: New market is one of the most popular markets of Kolkata. It is mostly dominated by hawkers but one can find any segment of shops starting from branded franchise, mall, large retail and even grey/black market peddler. As it is not a residential area, snacks are usually bought by impulse. As most of the shops are small, their shelve space is limited. So they keep the most selling brands on the shelve. Moreover competitor brands flood their product in to their shelve leaving no space for Hippo. Observations by Schedule method: None of the shops keep Hippo currently. However 35% of the shops use to keep Hippo previously. 47% of the shops were not approached by Keventer. Some of the shops that use to keep Hippo earlier had reorder period of about a week and some a month. Retailers are not at all satisfied with the supply of Hippo. Some of the products that were supplied earlier had defect and were not replaced properly. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was always low. The most selling flavor could not be gauged. Only one of the retailers was aware of the fact that Hippo is baked and not fried but he did not pitch it while selling. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Peppy. Lays provides highest margin and is the most selling brand. Observations by interview method Few retailers are ready to keep Hippo if approached by the company. Supply has been halted for six months during the transition period of distributor re-appointment. Some retailers complained of poor quality product. Credit facility was not provided to any of the retailers. Most of the retailers would keep Hippo after the product is demanded by consumers. Out of 35% of retailers who use to keep Hippo, some of the retailers said that they does not keep Hippo because of its low sales and some said nobody came from the company after one or two consignments i.e. no follow up. Area: Ultadanga, Bagmari, Kankurgachi and Murari Pukur Sample size = 25 The distribution in the Lake Town area is managed by Sree Laxmi Distributor. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: Proper Ultadanga and Kankurgachi is very busy with lines of shops of different sizes. Most of the shops are on the larger side. The market is very developed. Many offices and residential complexes are present in Ultadanga, Kankurgachi area. They are prime location and connects to different parts of Kolkata. However Bagmari has a slum and Murari Pukur is not so developed. Visibility of the product in the shops are good in all the areas. However Observations by Schedule method: Only 16% of the shops keep Hippo currently. However 32% of the shops use to keep Hippo previously. Some of the shops that use to keep Hippo earlier had reorder period of about a week and some a month. Most of the retailers are not at all satisfied with the supply of Hippo. Some of the products had defect and were not replaced properly. No banner or dangler is supplied to any of the retailers. They are not satisfied with the margin offered by Hippo. The demand for Hippo was on the upper side. Most selling flavor is Punjab Da Pickle. Very few retailers were aware of the nutrition fact of Hippo but none of the pitch it while selling it. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Peppy, Pik-Nik, Timbakto, Ringa-Ring, Simba and local pouched snacks. Lays provides highest margin and is the most selling brand. Observations by interview method Few retailers are ready to keep Hippo if approached by the company. Supply has been halted for some couple of months. The reason is not known. Many of the retailers does not keep Hippo because of the competition brand that floods their product into the shelve, leaving no shelve space for Hippo. One of the retailer said that he does not keep Hippo because the sales representative was rude to him. Some of the retailer said that they might keep Hippo if they are being supplied by rack and basket because of both; lack of space and trouble created by mice. Credit facility was not provided to any of the retailers. Many of the shops were never approached by the company. In those shops when asked if they interested to keep Hippo, most of them had a positive gesture. Area: Shyambazar and its neighboring areas Sample size = 53 The distribution in the Lake Town area is managed by Baba Taraknath Agency. Survey was conducted on all the shops that kept branded snacks. No accompanying sales representative was present with us. Observations by observation method: The area is very clean and organized with wide roads and greenery. The area has a touch of tradition and is one of the oldest modest areas of Kolkata. The kiosks of the shops are small but has a greater depth. The area is not that busy but lively. The shopkeepers are very well-behaved and some of them even offered some valuable suggestions. The area has got everything starting from school, movie theater, pilgrimage etc. Shops with local pouched snacks as sole product can be found. Pogo Chips has good penetration and is visible in many shops. Observations by Schedule method: 47% of the shops keep Hippo currently. However 20% of the shops use to keep Hippo previously. There is nothing definite about the reorder period the shops. For some shop the reorder peroid is a week, some fortnight and some even a month Most of the retailers are quite satisfied with the supply of Hippo. Some of the products had defect and were not replaced properly. No banner or dangler is supplied to most of the retailers. Only 1 shop had a rack. They are not satisfied with the margin offered by Hippo. The demand for Hippo was on the lower side. Most selling flavor is Punjab Da Pickle. Considerably more retailers are aware of the nutrition fact of Hippo but none of the pitch it while selling it. Competition brands are Lays, Kur-kure, Cheetos, Bingo, Haldirams, Pogo, Nabadeep, Apna, Max-G, Tofo, Keka, Mukhorochok, Pringle, Tofo, Sony, Timbakto, Zeng and local pouched snacks. Local pouched snack and Pogo provides highest margin but Lays is the most selling brand. Observations by interview method They said the schemes provided by Lays is better. Lays has scheme that if they can sell Frito-Lay product of Rs 10000/month then they would get cash rebate on further purchase and gifts. Some said that the Hippo as a product is poor. Its just a toasted bread sprinkled with spices. Its wont suffice upto the expectation and taste of the consumer The sell goes up when the schools are open. Most of them complained about the cash policy of Hippo. One of the retailer said that his shelve space is limited and he would only the best selling products and more-over Hippo doesnt provide either great margin or credit facility and moreover nobody demands for it. So he doesnt find it feasible to keep Hippo.